Email Marketing Part Two
To ensure your list is responsive there is a standard set of rules that have been tried and tested, so follow them and you cant go wrong!
- Email every 10 days at least
- For the first 30 days DO NOT sell
- Day 0, 1, 4, 9, 16, then every 10 days following this
- Include ‘you’ in the emails
- Short text to HTML webpage text is better due to deliverability)
- 3 links in each email
- 1 promotion in each email
- 3 lines per paragraph
- 1st link within the first 2 paragraphs
- 63 characters across
- Last link after last paragraph
- Signature line with your webaddress
- PS - and another link to page or
- PS - if you like the content then please forward onto your friend
Format of emails
The format of each email should be to inform people. You should tell them exactly what they need to do, but not necessarily how to do it!
So for instance, you might say that they need to set up an autoresponder service. You’d then follow that up with a “here’s how to do all this quickly and easily” link that leads to a page (where you may get commission when they buy).
If you follow this pattern, you’ll start to be known by your subscribers as offering good information.
Ideally, you should already have used your recommended solution. This will come out in your writing and you’ll be able to use personal anecdotes.
Remember to write an email in your voice your response rate goes up. Subscribers start to realize they are dealing with a real person. You will occasionally get messages asking further questions – these are great as they can often form the basis for another email topic.
It’s always nice to know that people are using the things you recommend and are getting good results.
Autoresponders and hosting of your email lists
You will require an autoresponder and you will require hosting for your list. You can buy a software program on sites like eBay and host the autoresponder service yourself or You can let a professional autoresponder company host your lists. You’ll pay a monthly fee but they take care of making sure that your messages get delivered. They will make sure that your messages get delivered on time. Any non-subscribers will be automatically dealt with. So will any email addresses that are no longer deliverable. You’ll also get reports on how well your messages are doing, which links got clicked on and much more. Aweber is an example of a service like this. The best way to use an autoresponder is to write a series of emails and set them to go out days, weeks or months in the future.
Love life, not just the weekends. You only have one life, Live It! @ www.NicciAndLee.com
Tags: email, email marketing, format, links