Opt in Emails
Thursday, April 22nd, 2010If you own a business you need to be conducting email marketing. One thing to consider in this method of advertising your services and products is your audience’s permission in receiving your emails. If you send unwanted mails, known as spam, then your business will be put in danger or will not have a good image. You will drive your target customers away.
How to avoid it?
It’s just easy to avoid it. All you have to do is to make sure that your email records are composed of people who opted in. Opt-in emails are often referred to as permission email marketing because you have to ask people’s permissions to email them. To define it further, it is a marketing that means sending your advertisements to those who only ask for it.
Single opt-in emails
This means that your target audiences have provided you their email addresses and their approval to send them your newsletter, offers, etc. One advantage is an easier sign up for customers. But the disadvantage… your customer hasnt had time to think about it, and this could mean without a double opt in they are not qualified and they really have no interest in your site apart from whatever freebie you give away to encourage them to sign up.
Confirmed opt-in email
Same as the above but including a confirmation from the subscriber.
1. Your target audiences visit your site and give their name and other information needed to be included in your opt in list.
2. Then an email will be sent to them asking their confirmation of joining. (Generally a click on link within the email)
3. Once they have clicked on the link, their email addresses will be added to your list.
The advantage of a double opt in is a responsive list that have confirmed that they definitely want to sign up to your site.
We recommend UMDirect.com.au as the premier Australian email marketing company to satisfy all your email marketing needs
