The checklist for PPC (Pay Per Click) success
1. Set your budget, and set your daily limit. (The most you can spend in any one day – start small)
2. Use a tool to help you choose your keywords. I recommend Wordtracker* for this. (Wordtracker shows you words that are being searched by you and me on the internet, so real time data)
3. Research Keywords that are applicable for you and separate these keywords into different ad groups.
4. Test and Measure with writing your ads. Don’t underestimate this stage. Write different adverts and test them against each other.
Helpful hints for Writing Ads
Make your ad more appealing to others so they want to click on your ad over someone else selling a similar product. Make it more appealing so you will be the one who gets the clicks. The higher your click rate, the higher up the page your ad will appear.
When writing your ad think about the following…
Do you have a unique selling distinction/point (USD) ?
What have you got that your competitors have not?
Then test your ad on yourself. Would you click on this ad? Would it interest you? Is it the same as all the rest? Are you selling benefits or features?
Test And Measure
Always test and measure and ensure you have your ad formula that works for you. We have found through extensive testing that we still need to test and measure!
We (www.NicciAndLee.com) separate our ads into different categories to ensure we capture the whole audience. We will write an ad that may be a question on the first line, we will also write one which is the first line not finished to make someone read on, and we will also write one with a statement and benefit in the first line.
Test and measure all 3 ads at the same time and see what one works for you?
5. Do you want to match your keywords exactly or do you want to use a broad match? You can choose to do either in the set up phase. (With exact match you bid on specific keywords only, with broad match you bid on all keywords containing the word you are bidding on)
6. Make sure you align your advert with your keywords that are in your landing page. This will mean you will rank higher and move up pages resulting in less costs and more profit.
7. Geo-target your ads and ensure they are only showing during relevant times. Make sure your ads only appear for searchers in regions that you can sell to and during times relevant to your company and/or product
8. Test and Measure. Use the free tools available to you (for example Google Analytics)
The objective is always to gain more for your buck or get a higher return on your investment.
The key to success with PPC is Test And Measure
Love life, Not just the weekends. You only have one life, live it @ www.NicciAndLee.com
Tags: Budgets, home business, internet marketing, keyword, PPC