What is PPC (Pay Per Click?)
PPC ads are your real-time auction. You can bid on searches with the keywords you want your ad to appear for. When a keyword you are bidding on is searched with, then yours and competing company adverts are displayed in the Sponsored Links positions.
The order of that display – the ranking – is decided by who bids the most and who has the ad copy and landing page most relevant to the keyword being searched with. When your ad is clicked on you pay the amount you bid.
What does PPC offer you?
• Deliver almost instant traffic to your website.
• Your brand and advertising copy can be seen for any audience you choose to target
• Get qualified leads – your ads only appear in front of searchers using relevant keywords that you have chosen.
• Make immediate sales.
• A much higher (and more immediate) Return On Investment (ROI) than traditional advertising methods.
• Limit your daily budget to as little as you want.
• Add, change and delete the keywords you bid on and the ad copy you display.
• Test the profitability of different keywords and ad copy.
• Target different languages, regions and cities in most countries.
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Tags: business, internet marketing, keyword, Pay per click, PPC, searches