Posts Tagged ‘branding’

How to Start Your Own Business On A Low Budget

Friday, June 26th, 2009

Here are some tips to start your own business on a low budget. If you want to start your own company and you don’t have enough money to think about entertainment rooms or even a simple cubicle, here is a way to get your company lifted onto its feet with a low and sometimes even no budget at all.

The first and most important tip of all is to think about starting online. The internet is the last haven of the cheap entrepreneur and it is an idea place where you can apply marketing strategies and start selling your service online, and looking at the responses, you can then reformulate strategies or even change your product cycles to fit the needs of your market. Don’t sweat the internet, there are people who have virtually just launched their business online and now are making tons of money from it. Reaching up to and over $50, 000 a month in revenue is not unheard of and the internet is the place with the potential to reach sky rocket profits and lift your brand up and over for everyone to see. The internet has many ways that you can make money. First all you need is a website, and that usually costs just a few dollars a month and some hosting websites will throw in a limited email service as well. With the website you have access 6 million people who are online at any one time. Use it as an online store and start selling products. Direct marketing on the internet is one the biggest booming businesses on the internet and the thing is you can sell anything online, from property all the way to perishables. Another thing, the top money spinner on the internet is affiliate marketing and this is something that everyone should know about. It is big business on the internet and it is basically representing another person’s product and using all the backend and frontend channels of the internet to drive volume to your website selling this very product and taking a cut everytime someone decides to purchase it. With affiliate marketing, you are able to represent many products at once, and once you get the hang of it ,you will be able to open up several revenue streams and watch as your PayPal account grows with every waking and unwaking moment.

The internet is the ideal place for anyone to start a business with a low budget and with it; even the person with the lowest budget in the world can bring an idea into fruition. Cyberspace is a lot like the real world, only it is more fluid, more dynamic and you are unlimited in most senses in access to the millions of people online. This is how to start your own business on a low budget and the internet has advanced to such a level that 60% of the worlds traditional businesses have online counterparts. The internet is a turnkey for anyone to start a business on a low budget.

Branding your marketing - colour

Saturday, May 9th, 2009

Writing your copy and using bold, italics and links are important, but one think we forget about is the colour we are using. Our emotions and therefore buying power changes dependent on colours we use. It stimulates, excites, depresses and puts us in that frame of mind with the brand we are advertising.

Think about colours and what they mean to you and this is the emotional response that will be associated with your marketing and branding.

• WHITE – White is associated with innocence, purity, peace and contentment. It’s considered clean and sterile. It’s cool and refreshing. White can have a calming, stabilizing influence.
• BLACK – Black is the ultimate power color. It suggests strength, potency, authority, boldness, seriousness, stability and elegance. It’s distinguished and classic, creates drama. Black has more weight than other colors. But don’t use too much.
• Gray or Silver – Gray can be associated with conservative qualities and considered traditional. Business-wise, it symbolizes high tech and suggests authority, practicality, earnestness and creativity.
• GOLD – Gold suggests wealth. Classy and expensive.
• BLUE – Blue is the favorite color of many businesses. It inspires confidence. It is the most popular and second most powerful color. Darker shades are authoritative. Dark and bright blues represent trust, security, faithfulness and dignity. Paler shades can imply freshness and cleanliness.
• RED – Red stimulates many kinds of appetites. Red commands attention, alerts us and creates a sense of urgency. It’s considered the sexiest of all colors. Red symbolizes heat, fire, blood, love, warmth, power, excitement, energy, strength, passion, vitality, risk, danger and aggressiveness.
• YELLOW – Yellow is the sunshine hue and is a spiritual color. Yellow represents a warning, but it can also bring happiness and warmth. The most preferred yellows are the creamy and warm ones. Bright yellow can be irritable to the eye in large quantities. Yellow speeds metabolism. It’s often used to highlight or draw attention.
• GREEN – People associate green with the color of money, as well as nature. Olive greens are associated with health and freshness — a good choice for environmental concerns. Green suggests fertility, freedom, healing and tranquility. Green represents jealousy. Businesses use it to communicate status and wealth. Green is a calming, refreshing color that is very easy on the eyes.
• BROWN – Brown is associated with nature and the earth. Dark browns represent wood or leather. Brown and shades of cream are associated with warmth and coziness. Brown suggests richness, politeness, helpfulness and effectiveness. It is solid, credible, mature and reliable. Light brown implies genuineness.
• ORANGE – Orange is associated with vibrancy and the tropics, as well as warmth and contentment. It can instill a sense of fun and excitement. It implies health. It suggests pleasure, cheer, endurance, generosity and ambition. It can make an expensive product seem more affordable. It appeals to a wide range of people, both male and female.
• PINK – Pink is considered a very feminine color. It represents gentleness, romance, well being and innocence.
• PURPLE – Purple represents royalty and luxury. In darker shades, it’s considered a wealthy color. It suggests spirituality and sophistication. In paler shades, such as lavender, it’s feminine and romantic.

So think about your colours and what you want to bring to your branding. What is your objective for your product and what do you want the buyer to do.

Love life, not just the weekends. You only have one life, Live It! @ www.NicciAndLee.com