Posts Tagged ‘email’

How to Start Your Own Business On A Low Budget

Friday, June 26th, 2009

Here are some tips to start your own business on a low budget. If you want to start your own company and you don’t have enough money to think about entertainment rooms or even a simple cubicle, here is a way to get your company lifted onto its feet with a low and sometimes even no budget at all.

The first and most important tip of all is to think about starting online. The internet is the last haven of the cheap entrepreneur and it is an idea place where you can apply marketing strategies and start selling your service online, and looking at the responses, you can then reformulate strategies or even change your product cycles to fit the needs of your market. Don’t sweat the internet, there are people who have virtually just launched their business online and now are making tons of money from it. Reaching up to and over $50, 000 a month in revenue is not unheard of and the internet is the place with the potential to reach sky rocket profits and lift your brand up and over for everyone to see. The internet has many ways that you can make money. First all you need is a website, and that usually costs just a few dollars a month and some hosting websites will throw in a limited email service as well. With the website you have access 6 million people who are online at any one time. Use it as an online store and start selling products. Direct marketing on the internet is one the biggest booming businesses on the internet and the thing is you can sell anything online, from property all the way to perishables. Another thing, the top money spinner on the internet is affiliate marketing and this is something that everyone should know about. It is big business on the internet and it is basically representing another person’s product and using all the backend and frontend channels of the internet to drive volume to your website selling this very product and taking a cut everytime someone decides to purchase it. With affiliate marketing, you are able to represent many products at once, and once you get the hang of it ,you will be able to open up several revenue streams and watch as your PayPal account grows with every waking and unwaking moment.

The internet is the ideal place for anyone to start a business with a low budget and with it; even the person with the lowest budget in the world can bring an idea into fruition. Cyberspace is a lot like the real world, only it is more fluid, more dynamic and you are unlimited in most senses in access to the millions of people online. This is how to start your own business on a low budget and the internet has advanced to such a level that 60% of the worlds traditional businesses have online counterparts. The internet is a turnkey for anyone to start a business on a low budget.

Email Marketing Part Two

Thursday, May 28th, 2009

To ensure your list is responsive there is a standard set of rules that have been tried and tested, so follow them and you cant go wrong!

- Email every 10 days at least
- For the first 30 days DO NOT sell
- Day 0, 1, 4, 9, 16, then every 10 days following this
- Include ‘you’ in the emails
- Short text to HTML webpage text is better due to deliverability)
- 3 links in each email
- 1 promotion in each email
- 3 lines per paragraph
- 1st link within the first 2 paragraphs
- 63 characters across
- Last link after last paragraph
- Signature line with your webaddress
- PS - and another link to page or
- PS - if you like the content then please forward onto your friend

Format of emails
The format of each email should be to inform people. You should tell them exactly what they need to do, but not necessarily how to do it!
So for instance, you might say that they need to set up an autoresponder service. You’d then follow that up with a “here’s how to do all this quickly and easily” link that leads to a page (where you may get commission when they buy).
If you follow this pattern, you’ll start to be known by your subscribers as offering good information.

Ideally, you should already have used your recommended solution. This will come out in your writing and you’ll be able to use personal anecdotes.

Remember to write an email in your voice your response rate goes up. Subscribers start to realize they are dealing with a real person. You will occasionally get messages asking further questions – these are great as they can often form the basis for another email topic.
It’s always nice to know that people are using the things you recommend and are getting good results.

Autoresponders and hosting of your email lists
You will require an autoresponder and you will require hosting for your list. You can buy a software program on sites like eBay and host the autoresponder service yourself or You can let a professional autoresponder company host your lists. You’ll pay a monthly fee but they take care of making sure that your messages get delivered. They will make sure that your messages get delivered on time. Any non-subscribers will be automatically dealt with. So will any email addresses that are no longer deliverable. You’ll also get reports on how well your messages are doing, which links got clicked on and much more. Aweber is an example of a service like this. The best way to use an autoresponder is to write a series of emails and set them to go out days, weeks or months in the future.

Love life, not just the weekends. You only have one life, Live It! @ www.NicciAndLee.com

Email Marketing Part One

Tuesday, May 26th, 2009

Email marketing Advantages

A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
Compared to other media investments such as direct mail or printed newsletters, email is less expensive.

An exact return on investment can be tracked (”track to basket”) and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
online marketing tactic.

The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
An advertiser is able to “push” the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.

E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.

Advertisers can generate repeat business affordably and automatically.

Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.

Over half of Internet users check or send e-mail on a typical day.

Email marketing is paper-free (i.e., “green”).

to sum that list up……..
An Email message is a a universal marketing servant for online businesses. An email message is multifunctional. Email is your voice on the Internet. If the web site “speaks” with a professionally set voice, using good tone - the web site gets high credibility. Emails are a powerful advertising tool

So there are many many advantages - what are the disadvantages……
The only disadvantages i can think of for email marketing is the obvious one…. Spam -(Spam is the abuse of electronic messaging systems to send unsolicited bulk messages indiscriminately)
As long as you are not doing this you will have no problems…

Think about why people come to the internet - the top reason is email. Therefore you must market via email or you will be missing out.

Tips to remember when starting out with email marketing

Remember the 4 P’s
To ensure your list is responsive you have to remember the 4 P’s
- Permissions
- Privacy
- Profiling
- Personalisation

Permission - You need to ensure you gain the readers permission to send them a email or an SMS. You will need to build point to get them over the line i.e. You can use free gifts / ebooks

Privacy - You need to keep in line with the privacy policy, you need ot build trust. Do not introduce doubt (e.g. We hate spam as much as you do… You are then giving them negative thoughts that this could be spam!.
State ‘we protect your personal details’ - There is no evidence of the word spam there and therefore no sense of doubt creeping in
Every email that you send to your list must also come from you

Profiling - You should at some point survey your customers. Find out there gender, sex, interests, income. You can then market to them more effectively

Personalisation - Make sure you personalise the email - Dear (first name) - you have to build rapport. You need to sign off from you.

Love life, not just the weekends. You only have one life, Live It! @ www.NicciAndLee.com