The topic of property investing versus property development is always a hot one to inexperienced buyers interested in venturing into the property market. Though the two can be easily classified into one topic, the truth is that they’re quite distinct.

Property development refers to a situation where by a person acquires a residential property below the prevailing market value, often in a state of disrepair then develops it into something that can be put up for resale. Thus profit is realized by the developer. Time has to be factored into the equation as development is mostly linear and hands on. Meaning Individual property developers can normally only deal with one project at a time.

Property investment by contrast is about the rental market and is fully scalable. Scalability makes property investment more lucrative that property development. The best starting point for beginners is to conduct research on properties in a preferred area – local property agents could be a very useful source of information on properties. Avoid flats and apartments where you may have to include the charge of ground rent and communal maintenance since this charges will reduce your profit.

Note that your profit does not come from the potential of future equity rise on your investment but on the solid monthly rent payable by your tenants. As a parting shot, I’d like to make it clear that buying property for investment is a must do thing to people interested at securing their financial future, investment in property is a good way to hedge your funds against the corrosive effects of inflation.

When you purchase a good property, then you can be assured that its value will definitely appreciate in the future. But remember that if you find a good developer and a location that happens to be a jewel, then don’t shy away from it because its value will grow exponentially, giving you faster wealth growth as opposed to other investments.

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1. Set your budget, and set your daily limit. (The most you can spend in any one day – start small)
2. Use a tool to help you choose your keywords. I recommend Wordtracker* for this. (Wordtracker shows you words that are being searched by you and me on the internet, so real time data)
3. Research Keywords that are applicable for you and separate these keywords into different ad groups.
4. Test and Measure with writing your ads. Don’t underestimate this stage. Write different adverts and test them against each other.

Helpful hints for Writing Ads
Make your ad more appealing to others so they want to click on your ad over someone else selling a similar product. Make it more appealing so you will be the one who gets the clicks. The higher your click rate, the higher up the page your ad will appear.

When writing your ad think about the following…
Do you have a unique selling distinction/point (USD) ?
What have you got that your competitors have not?
Then test your ad on yourself. Would you click on this ad? Would it interest you? Is it the same as all the rest? Are you selling benefits or features?

Test And Measure
Always test and measure and ensure you have your ad formula that works for you. We have found through extensive testing that we still need to test and measure!
We (www.NicciAndLee.com) separate our ads into different categories to ensure we capture the whole audience. We will write an ad that may be a question on the first line, we will also write one which is the first line not finished to make someone read on, and we will also write one with a statement and benefit in the first line.

Test and measure all 3 ads at the same time and see what one works for you?

5. Do you want to match your keywords exactly or do you want to use a broad match? You can choose to do either in the set up phase. (With exact match you bid on specific keywords only, with broad match you bid on all keywords containing the word you are bidding on)

6. Make sure you align your advert with your keywords that are in your landing page. This will mean you will rank higher and move up pages resulting in less costs and more profit.

7. Geo-target your ads and ensure they are only showing during relevant times. Make sure your ads only appear for searchers in regions that you can sell to and during times relevant to your company and/or product

8. Test and Measure. Use the free tools available to you (for example Google Analytics)

The objective is always to gain more for your buck or get a higher return on your investment.

The key to success with PPC is Test And Measure

Love life, Not just the weekends. You only have one life, live it @ www.NicciAndLee.com

PPC ads are your real-time auction. You can bid on searches with the keywords you want your ad to appear for. When a keyword you are bidding on is searched with, then yours and competing company adverts are displayed in the Sponsored Links positions.

The order of that display – the ranking – is decided by who bids the most and who has the ad copy and landing page most relevant to the keyword being searched with. When your ad is clicked on you pay the amount you bid.

What does PPC offer you?
• Deliver almost instant traffic to your website.
• Your brand and advertising copy can be seen for any audience you choose to target
• Get qualified leads – your ads only appear in front of searchers using relevant keywords that you have chosen.
• Make immediate sales.
• A much higher (and more immediate) Return On Investment (ROI) than traditional advertising methods.
• Limit your daily budget to as little as you want.
• Add, change and delete the keywords you bid on and the ad copy you display.
• Test the profitability of different keywords and ad copy.
• Target different languages, regions and cities in most countries.

Love life, Not just the weekends. You only have one life, Live it @ www.NicciAndLee.com