The previous blog post discussed what to look for in your SEO services and how to define these services Lets look at the next part to this and discuss pricing, experience and customer service.

One thing to remember - one size does not fit all. Some industries require more SEO resources than others. You must ensure you ask specific questions about pricing of the services you require. All recommended SEO services should be clearly described in a support document explaining the need for every item in your campaign.

SEO and positioning require a long-term commitment and realistic understanding of the technical and human resources required. Technicians do not work for minimum wage, and SEO systems require significant investment and maintenance. Most campaigns average $6,000 to $60,000 a year, whether in-house or outsourced.

Vendor Experience
Core competency is important when selecting an SEO provider. Ask the following questions to determine the experience and proficiency of the vendors you are considering:
• How many years of SEO experience do you have?
• Do you provide other Internet marketing services, or do you specialize in SEO?
• What is your company’s proficiency in SEO? Do you specialize in specific industries?
• What is the cost breakdown for these services (setup/maintenance, paid inclusion, etc.)?
• Will the work you do impact my existing site?
• What clients have you served, and what results were achieved?
• How long does it take to achieve results?

Customer Service
This is an important but often overlooked issue. You should be able to discuss your SEO plan with a qualified search engine technician or an account manager who understands every aspect of your campaign. You need to know what support services are provided and what will cost extra. Consider asking these questions:
• What customer support services are provided?
• How do you provide support (phone/email), and is there a limit (time/number of emails)?

Contracts and Reporting
Find out what the minimum contract includes, the cost of consulting, whether any guarantees are offered, and the hosting of domains used. SEO results are not usually guaranteed because they change continuously. That’s why it’s important to find out if maintenance and reporting are provided. Ask the following questions:
• Do you require a minimum contract and if so, how much?
• Do you charge extra for consulting or reoptimization?
• What maintenance do you provide, and what is the monthly cost?
• What reports do you provide and how often?

Your SEO services can vary from company to company - but if you ask the above questions you can be sure that you are going to get the complete picture, and you can manage your own expectations. Nicci And Lee recommends Business Academy Online Services for their SEO services that they provide. Give them a ring on +61 2 9114 6715 to discuss your SEO requirements.

Search Engine Optimization (SEO) is basically a way to increase the rank of page on Search engine result page (SERPs). It is about what you can do to make your search engine rank better and increase visibility in cyber world.

There are plenty of search engine optimization tips to increase search engine visibility, few are:

Exposure- Search Engines like Technorati, sphere and Ice Rocket are effective mediums to build your blog or website. Getting yourself featured in organized directories such as Google (the biggest giant of all) Yahoo and MSN is also are great way to get the right exposure.
Search Engine friendly site - Good content makes a lot of difference and so do images. It is also important to maintain your website or blog actively. Running content related advertisement is also the best way to make your site more search engine friendlier.

Keyword search- Use valid keyword and see what a world of difference it makes. In internet marketing, you don’t search for your customers as much as they search for you. So using appropriate keywords makes it easier for them to find you.
Backlinking- Backlinks are the main building block of good SEO as these are the links that direct to your site.  Search Engine like Google gives importance to site that have number of quality backlinks to offer.
Site map - include site map as they are used by search engine crawlers and also are useful for users to find what they are looking for.
Plan regular maintenance of site - Just putting up an attractive site won’t help in the long run if your site is not being maintained regularly. It is important to plan yearly or if possible, bi-monthly maintenance of the site to keep it error free and up to date.

Cloaking Technology- Cloaking is a way of showing search engine crawlers a different page to which you would see your browser. You can use this technology to your benefit; just make sure to use this ethically.

Fix broken links- it is certainly annoying if a visitor clicks a link on the site and it leads to error page so fix broken links

Submit your site to search engines - Search engines like Technorati, sphere and Ice Rocket are great tools where you can submit your site. Create account with these sites so that it will let readers know whenever you update.
Content - use content that is fresh and original, it matters to have content that gives value back to readers. Make sure to update content on regular basis.

Tagging and ping services - Tagging helps in increasing the rank of the site so tag devotedly to your posts. Tags are something between category and keywords, a post can have limited categories but can have countless tags. As for pings, search engine loves pings.

Increasing your search engine optimization will increase your target traffic, which in turn increases your customer base. You can’t go wrong!

Love life, not just the weekends. You only have one life, Live It! @ www.NicciAndLee.com

How about a profession that pays you for your innovative ideas and creative writing skills? Being an essential component of internet marketing, copywriting is a very sought after expertise by online marketers. Simply put, copywriting is writing the words creatively and strategically to promote products, services, businesses or ideas. It is about communicating effectively and forming a connection with the readers ultimately compelling them to consider your recommendation.

Copywriting requires creativity and broad knowledge of the subject as well as all the positive and negative arguments related to it. It may involve writing a description of the product and writing advertisements to present the products in a better light. The copywriter needs to highlight the benefits of the product and not just the features. Writing sales copies, brochures and the content of pamphlets are also considered part of this job.

When it comes to writing for the commercial websites, copywriting has lot to with search engine optimization. As SEO helps to drivie high traffic and more leads, a copywriter needs to be well versed with this technique.  A copywriter can either work alone if it is just a written copy or collectively with the graphic designers and art team for print ads or digital media formats.

There are many professional copywriting training courses available in the market that you can utilize to learn the ins and outs of the job. Joining internship programs with reputed companies also helps in learning the fundamentals.

Copywriting has come a long way since the first time it was introduced about a century ago. With the increase in exposure and awareness, the consumer perspective has changed and they are no longer enticed by using few fancy words. They need proper reasoning and substance.

The copywriting market is huge and is expanding all the time. To be successful as a copywriter, you must be creative and should have the skills to let the content flow in a natural yet interesting and memorable way to catch the imagination of the readers.  (not just sing a bottle of wine like most of us do!)

Love life, not just the weekends. You only have one life, Live It! @ www.NicciAndLee.com