Share trading presents a very unique opportunity to make money within a short timeframe. Making money from shares requires that a trader keeps in mind the following essential points.

1.    Research on the target company.
You’re advised to thoroughly research the company you intend to purchase shares from. Research should be done some time before you purchase the shares. Your background research should be founded on factors such as the target company reputation, market capitalization, Market share, and financial results. This information can be easily obtained from the company audited financial results either straight from their website or from financial magazines and newspapers.

2.    External factors that may directly affect the share price.
Making money from shares involves keenness in identifying those factors that have a direct effect on the share price of your target company(s). Share prices are usually depended on a number of external factors and which cause prices to fluctuate on a daily basis. These factors play a huge role is determining the demand for particular shares. External factors like political instability, financial results, scams, and more, can have a big influence in share prices thus warrant attention when investing in shares. Company mergers, management change and acquisitions are also factors to be closely observed.

3.    Timely decisions.
Making the right decisions at the right time is the secret to success in the stock market. Avoid impulse trading and instead focus on objective trading based on empirical data obtained from your research of the market. Impulsive trading could adversely affect your success as a share trader. Impulsive trading always results to losses. Be patient until the time is right to purchase the share at a price you deem appropriate.

4.    Learn the risks.
Shares like any other form of investment presents some risks that any serious trader has to be aware of. Risks associated with share trading are especially high in appreciated markets. Most shares maybe overvalued, hence a decision to purchase shares of a particular company should involve comprehensive study of the said company’s background.  Some of the things worth study are the company’s future plans, products potential etc.

Love life, not just the weekends. You only have one life, Live It! @ www.NicciAndLee.com

Some say we are in a recession. Others say we haven’t had any negative growth yet through the 2nd quarter of 2008 and you need 2 consecutive quarters of negative GDP for a textbook recession. The financial and credit markets are predictors of the future and they are telling us that, any way you want to measure it, 2009 will be a year of recession

Does this mean to go and hideout in a bunker until the weather clears? If you do, this will be a mistake which you will regret for a very long time. Tough times call for action, not passivity. It calls for greater precision and targeting for the most efficient and ROI-driven strategies to maintain and improve your sales and profits. Yes, I said improve … even in a recession.

The following from Emarketer was just released showing the estimates of online advertising spending growth:

The doom and gloom crowd don’t believe these numbers and therefore won’t share them with you as we are here. However, according to a June McKinsey & Co. survey of 340 senior marketing executives worldwide, 91% are using online advertising, and over one-half indicate that their companies plan to maintain or exceed current levels where possible. Even more telling, 55% of marketers said they’re cutting expenditures on traditional media, precisely in order to increase funding for online efforts.

Why is this? Why do marketing experts believe that shifting precious marketing dollars online and taking away from the traditional media is the way to go? It all comes down to results.

Here are the key reasons for the phenomenon:

1. The buyer is finding your website as a result of their personal initiative; all at a time and place of their choosing. Traditional media reach less than .05% of their target market at enormous cost; this is the quintessential example of inefficiency and waste and cannot be tolerated by all those on a tight marketing budget.
2. The web is, more than anything else, an instrument of measurement. Therefore it is vastly more measurable and accountable than traditional methods.
3. The web is clearly more targeted and provides us much granularity as the buyer or the seller desires. The information is all there and always available.
4. The web is just simply gaining viewer time. Traditional media commercials are ignored or “fast-forwarded” using new technology. When online, viewers are in buyer mode when searching for a product or service; they have the confidence that the web / Google et al will lead them to the right information and the right purchase.
5. Traditional media provide you only the information they want you to know in the time or space they are allowed. The web provides no barrier; buyers can check out products, prices, terms and conditions. They can use the social media and other supportive tools to gain the confidence and peace of mind they need before making a buying decision.

So here is what you need to do to overcome the challenge of recession:

1. Improve your Internet Marketing Strategy. This includes many factors:

a. Hire an Internet Marketing Company
b. Generate a game plan to generate targeted traffic through SEO (Search Engine Optimization), Sponsored Search or PPC (Pay per Click).
c. Make a major commitment to content with the company you select. Content is life-blood of quality SEO results.
d. Improve your website to optimize conversions as well. The right SEO Company will actually include this service as an integral part of Search Engine Marketing and Website Design.

2. Start e-publishing a monthly newsletter for your existing clientèle. Keep your name in front of your customers and new prospects that sign up through the sign-up on your website.

3. Consider Affiliate Marketing - depending on your business, you can take advantage of thousands of online sales agents that only earn a commission after the sale is made or the lead is generated … a true meritocracy.

Do all of these things and more and you will be found by precisely those people who are seeking your products and services.

Love life, not just the weekends. You only have one life, Live It! @ www.NicciAndLee.com

Obviously you are going to want to research what is popularly being searched online on Google to figure out a good domain name. The same is true for your web site niche. You can’t just put up a web site and have content that is not targeted to any particular market. The search engines won’t know what your web site is about or how to index it so people who might like to read it can find it.

If you develop a web site for something as obscure as broom handles, there isn’t a large number of people interested in that topic and you won’t get much traffic. So, there is a bit of an art to creating a niche for your web site content. You want something that appeals to a large number of people, but that is also focused on a specific topic that can be easily indexed and searched.

It’s highly likely that if you find PR on a specific topic that this is a topic in demand on the Internet. Otherwise, someone wouldn’t have bothered trying to sell it. But, if you want to make sure that your efforts aren’t going into some topic that isn’t going to generate revenues, you should do a little research first with the Google Keyword Tool. Google’s Keyword Tool This tool is useful for so many Internet marketing research goals and you can use it to find out what keywords are most likely to be profitable to use for domain names and possible topics. You can not only locate high-paying keywords in the Google Adsense program, but you can also find out which keywords are the most popular to search.

Here are the steps you would use to figure out a good niche to create a web site niche:

1. Think up some possible topics,
2. See if PLR packages are available on those topics,
3. If not, then find PLR packages that you can use,
4. Take those topics and research them with the Google Keyword tool.
5. Type in the word or word(s) you want to look up,
6. Select the radial button that says: “Descriptive words or phrases.”
7. Uncheck the synonyms box,
8. Look at the Capcha image (security feature) and type in what you see,
9. Click on “Get keyword ideas”
10. Pull up results.

Once you get the results pages, you’ll have the option to add some additional columns to the results pages with the “Show/Hide Columns” drop box. You can try to see how that new information can help you make better decisions and targeted decisions on what keywords are better than others for your purposes.

The four options in the drop-down box will be:

* Show Estimated Ad Position
* Show Estimated Avg. CPC
* Show Search Volume Trends
* Show Highest Volume Occurred In

The one you are most interested in is “Show Estimated Avg. CPC” which is the cost-per-click (CPC) associated with this keyword. That’s the average amount of money an advertiser paid when someone clicked on an Adsense advertisement on a website associated with this keyword. So, from that information you can tell that the higher paying keywords will generally be of more value to publishers and generate more income to advertisers too, otherwise, they wouldn’t be willing to pay out that much per click.

Once you have CPC column showing that’s when you get a real bird’s eye view of which keywords and topics are going to pay off for you. You want to find some that have a lower advertiser competition than others but a high paying value in CPC. Make a list of those and then buy the PLR package that matches that topic and you’re well on your way to creating a website that can generate a profit in very little time.

Love life, not just the weekends. You only have one life, Live It! @ www.NicciAndLee.com