Every internet marketer who has their own website or blog has done a lot of promotion to get their website ranked high in the search engines. Some marketers use many forms of promotion and others only use one form of promotion. The more promotional techniques you apply the more visitors you will receive and the more money you can make. I will show some small but different ways to bring more traffic to your website.

Promotion method #1 - Create a blog and use it to link back to your site. Creating a blog can be a very powerful way of generating lots of traffic to your websites. What you write on your blog is up to you, but it must at least be relevant to your website content. One thing about having a blog promoting your website you must also promote your blog to get the maximum benefit. One thing you can do is ping your blog write some articles and just small promotional tactics to make your blog more powerful. You want to focus more on your actual website rather than your blog, because your website makes you money not your blog. Don’t waste too much time on your blog but definitely do a little promotion for it.

Promotion method #2 - Creating a Squidoo lens is now a popular way of making money and promoting your website. Squidoo is place where you can host unlimited websites for free on their servers. Creating a squidoo lens is very easy because they have modules that you can use to make your lens more appealing to the search engines. There are many different modules such as text module, youtube videos, poll modules, amazon, ebay, and hundreds of other modules you can use. Some people use squidoo lenses to make their money online but I think they are more useful for promoting your websites or even blogs. You can also use a service called Hubpages which does the same thing as squidoo and you can use it as another form of promotion. It doesn’t matter which one you use or if you use both they have very high authority in the search engines.

Promotion method #3 - You can answer relevant questions on Yahoo Answers. This is a place where people ask questions on many different subjects and other people will come by and answer it for them. If your website is about marketing you would search for questions on marketing and post an answer to their question. Then you would put your link with your answer and the search engines will see it and gives you more backlinks to your website. The search engines have high regard for yahoo answers and consider it a very high quality site.

These are a few of the promotional techniques that we have used to promote NicciAndLee and have had excellent results from using these techniques. It’s much better for your website if you use multiple promotional techniques because the objective is to get many backlinks to your website from multiple sources. Try out these promotional techniques and see which ones you like doing and which ones you get better results from.

Love life, not just the weekends. You only have one life, Live It! @ www.NicciAndLee.com

Share trading presents a very unique opportunity to make money within a short timeframe. Making money from shares requires that a trader keeps in mind the following essential points.

1.    Research on the target company.
You’re advised to thoroughly research the company you intend to purchase shares from. Research should be done some time before you purchase the shares. Your background research should be founded on factors such as the target company reputation, market capitalization, Market share, and financial results. This information can be easily obtained from the company audited financial results either straight from their website or from financial magazines and newspapers.

2.    External factors that may directly affect the share price.
Making money from shares involves keenness in identifying those factors that have a direct effect on the share price of your target company(s). Share prices are usually depended on a number of external factors and which cause prices to fluctuate on a daily basis. These factors play a huge role is determining the demand for particular shares. External factors like political instability, financial results, scams, and more, can have a big influence in share prices thus warrant attention when investing in shares. Company mergers, management change and acquisitions are also factors to be closely observed.

3.    Timely decisions.
Making the right decisions at the right time is the secret to success in the stock market. Avoid impulse trading and instead focus on objective trading based on empirical data obtained from your research of the market. Impulsive trading could adversely affect your success as a share trader. Impulsive trading always results to losses. Be patient until the time is right to purchase the share at a price you deem appropriate.

4.    Learn the risks.
Shares like any other form of investment presents some risks that any serious trader has to be aware of. Risks associated with share trading are especially high in appreciated markets. Most shares maybe overvalued, hence a decision to purchase shares of a particular company should involve comprehensive study of the said company’s background.  Some of the things worth study are the company’s future plans, products potential etc.

Love life, not just the weekends. You only have one life, Live It! @ www.NicciAndLee.com

Some say we are in a recession. Others say we haven’t had any negative growth yet through the 2nd quarter of 2008 and you need 2 consecutive quarters of negative GDP for a textbook recession. The financial and credit markets are predictors of the future and they are telling us that, any way you want to measure it, 2009 will be a year of recession

Does this mean to go and hideout in a bunker until the weather clears? If you do, this will be a mistake which you will regret for a very long time. Tough times call for action, not passivity. It calls for greater precision and targeting for the most efficient and ROI-driven strategies to maintain and improve your sales and profits. Yes, I said improve … even in a recession.

The following from Emarketer was just released showing the estimates of online advertising spending growth:

The doom and gloom crowd don’t believe these numbers and therefore won’t share them with you as we are here. However, according to a June McKinsey & Co. survey of 340 senior marketing executives worldwide, 91% are using online advertising, and over one-half indicate that their companies plan to maintain or exceed current levels where possible. Even more telling, 55% of marketers said they’re cutting expenditures on traditional media, precisely in order to increase funding for online efforts.

Why is this? Why do marketing experts believe that shifting precious marketing dollars online and taking away from the traditional media is the way to go? It all comes down to results.

Here are the key reasons for the phenomenon:

1. The buyer is finding your website as a result of their personal initiative; all at a time and place of their choosing. Traditional media reach less than .05% of their target market at enormous cost; this is the quintessential example of inefficiency and waste and cannot be tolerated by all those on a tight marketing budget.
2. The web is, more than anything else, an instrument of measurement. Therefore it is vastly more measurable and accountable than traditional methods.
3. The web is clearly more targeted and provides us much granularity as the buyer or the seller desires. The information is all there and always available.
4. The web is just simply gaining viewer time. Traditional media commercials are ignored or “fast-forwarded” using new technology. When online, viewers are in buyer mode when searching for a product or service; they have the confidence that the web / Google et al will lead them to the right information and the right purchase.
5. Traditional media provide you only the information they want you to know in the time or space they are allowed. The web provides no barrier; buyers can check out products, prices, terms and conditions. They can use the social media and other supportive tools to gain the confidence and peace of mind they need before making a buying decision.

So here is what you need to do to overcome the challenge of recession:

1. Improve your Internet Marketing Strategy. This includes many factors:

a. Hire an Internet Marketing Company
b. Generate a game plan to generate targeted traffic through SEO (Search Engine Optimization), Sponsored Search or PPC (Pay per Click).
c. Make a major commitment to content with the company you select. Content is life-blood of quality SEO results.
d. Improve your website to optimize conversions as well. The right SEO Company will actually include this service as an integral part of Search Engine Marketing and Website Design.

2. Start e-publishing a monthly newsletter for your existing clientèle. Keep your name in front of your customers and new prospects that sign up through the sign-up on your website.

3. Consider Affiliate Marketing - depending on your business, you can take advantage of thousands of online sales agents that only earn a commission after the sale is made or the lead is generated … a true meritocracy.

Do all of these things and more and you will be found by precisely those people who are seeking your products and services.

Love life, not just the weekends. You only have one life, Live It! @ www.NicciAndLee.com